Adina Robinson, Ph.D.
Location
Dr. Robinson is an Assistant Professor of Marketing in the College of Business at the 成人直播 and an Affiliate Faculty member with the MaineHealth Institute for Research, Center for Interdisciplinary Population and Health Research. Before joining 成人直播, she held appointments in business and medical schools at the University of Tennessee, the University of Michigan, and the National University of Ireland, Galway. She earned her Ph.D. in Marketing from Emory University and holds a B.S. in Marketing from Bentley University.
Dr. Robinson's work sits at the intersection of healthcare marketing, consumer behavior, and public policy, with a particular focus on patient compliance. Her work informs evidence-based, patient-informed interventions for high-involvement health services and has been supported by industry and public health grants.
Credentials
Education
Research
Current research
鈥淢arketing Healthcare: The Case of Parental Vaccine Hesitancy鈥 (with Ajay Kohli, PhD, Georgia Institute of Technology).
鈥淭esting Morality: Parental Justifications for Caregiving Decisions within Economies of Worth,鈥 (with Amber Epp, PhD, University of Wisconsin and Nitisha Tomar, PhD, City St George鈥檚 University of London).
Research interests
Healthcare marketing, Patient compliance, Vaccine hesitancy, Health policy interventions, Consumer culture