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A new independent economic analysis concludes that the ����ֱ�� generates more than $53 million in direct economic activity each year in Biddeford while contributing more than $3 million annually in direct municipal revenues, reinforcing the University’s role as one of the city’s most important economic and community institutions.

The independent study, conducted by FXM Associates, evaluated ����ֱ��’s direct economic and fiscal contributions to Biddeford using a deliberately conservative methodology that excluded indirect and induced multiplier effects commonly used in economic impact studies. The report found that ����ֱ�� generates approximately $53.6 million in direct annual economic activity through employee payroll, local purchasing, student spending, and visitor spending. 

“����ֱ�� has long been proud to call Biddeford home,” said ����ֱ�� President James Herbert. “This independent study confirms what many people throughout southern Maine already know: the University is an essential economic partner, a major employer, and an institution that contributes every day to the vitality of Biddeford and the surrounding region. We are deeply committed to strengthening that partnership for generations to come.”

Unlike many economic impact reports, FXM Associates intentionally excluded broader multiplier effects that typically increase total impact estimates.

“The figures presented in this report represent a conservative baseline,” the report concludes, noting that it deliberately reports only direct economic effects to provide a careful and credible assessment of ����ֱ��’s contribution. 

The findings complement results from a recent independent public opinion survey conducted by Emerson College Polling and Consensus Strategies, which found that 81% of Biddeford residents rate ����ֱ��’s reputation as excellent or good. The survey also found that support for the University is strongest among residents most familiar with ����ֱ��, demonstrating the institution’s strong standing within the community.

“While we’re encouraged by the confidence residents have in the University, we also heard an important message through the survey,” Herbert said. “People want to know more about ����ֱ��, attend more of our programs, and engage more directly with the University. That is exactly the direction we are moving as we expand opportunities for community partnerships, educational programming, and public engagement.”

����ֱ�� has announced a series of initiatives designed to strengthen those connections, including expanded community programming, public events, and additional outreach activities.

“The University and the City have grown together for decades,” Herbert said. “Our students, faculty, professional staff, alumni, healthcare providers, researchers, and volunteers are woven into the fabric of this community. We remain committed to being not only an outstanding university, but also an outstanding neighbor.”